Flipkart launches microdrama on main app to drive platform engagement

The vertical is placed within Flipkart's main ecommerce app under 'Play' – which has a content-led shopping discovery platform ‘Explore’ and microdrama vertical ‘Drama’. The move is intended to attract users to the platform and boost engagement ahead of the upcoming festive season.

Source: The Economic Times2 September 2026 at 9:57 pm ISTrss

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Original headline: Flipkart launches microdrama on main app to drive platform engagement
Product category: General technology
Curation state: ingested