Mamaearth parent Honasa enters fragrance category with ‘FIKN’

Honasa Consumer is entering India’s fragrance market with FIKN, an elixir-based perfume brand, as it bets on rising perfume demand, e-commerce growth, and stronger offline distribution. The post Mamaearth parent Honasa enters fragrance category with ‘FIKN’ appeared first on MEDIANAMA.

Source: MediaNama3 September 2026 at 3:50 pm ISTrss

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Original headline: Mamaearth parent Honasa enters fragrance category with ‘FIKN’
Product category: General technology
Curation state: ingested